Stylist work · Content systems · Affiliate strategy

Tiffany Wendel: Building a Social Commerce System

Tiffany Wendel's styling perspective lived across Pinterest, Instagram, LTK, and ShopMy, each serving a different purpose. I helped organize that ecosystem by curating products, managing affiliate platforms, adapting content for each platform, and using performance reporting to guide future product and content decisions.

A stylist adjusts a model's outfit beside a livestream ring light and styling racks.
Behind-the-scenes livestream setup with clothing racks, product displays, and a ring light.
Shoes and accessories arranged on the studio floor during styling preparation.
Contribution

What I did

My role blended creative thinking with day-to-day execution. I helped organize products, adapt content for multiple platforms, manage affiliate platforms, and turn performance data into better product and content decisions.

  • Research & Product CurationResearched trends, identified products, and curated platform-ready assortments.
  • Platform ContentAdapted products and content across Pinterest, LTK, and ShopMy to support a consistent shopping experience.
  • Affiliate Platform ManagementManaged affiliate platforms by organizing collections, maintaining links, and supporting publishing workflows.
  • Performance AnalysisTracked platform performance to identify stronger products, retail partners, and future content opportunities.
Research → Curate → Adapt → Publish → Review
Creative examples

How the system looked in practice

Behind the reporting was a repeatable workflow that turned styling ideas into organized content and shoppable collections.

Two women review a handbag and styling choices beside prepared clothing racks.
Behind the scenes · Reviewing looks and product choices before going live.
A three-column styling collage combining outfit combinations, wardrobe details, accessories, and product moments.
Building content from styling sessionsEvery piece of content started with product selection and styling. I organized outfits, tested combinations, and documented looks that could later be adapted into Pinterest, LTK, and ShopMy content.
A Pre Fall Set product collage featuring apparel, shoes, sunglasses, and accessories selected for an affiliate edit.
Curating shoppable collectionsI selected and grouped products into focused affiliate edits, then organized the supporting links so each collection stayed clear, current, and easy to shop.
Performance evidence

Selected results

Analyzing platform performance helped shape future content, inform posting decisions, and identify the products and retail partners that consistently performed best.

Swipe to view all results

Pinterest

Pinterest visibility

97,937 impressions
Nov. 2024 to Sept. 2025 · 319 reporting dates
Compact monthly Pinterest impression chart totaling 97,937 impressions. September is a partial month.

September is partial; the final two reporting dates are estimated.

Consistent posting created long-term visibility and helped establish a steady presence on Pinterest over time.

LTK

More value per recent order

44.4% of 90-day commissions came from the latest 30 days.
Compact LTK comparison showing commission per order increasing from 9 dollars and 90 cents to 21 dollars and 14 cents, items per order from 1.72 to 2.63, and daily commission from 175 dollars and 81 cents to 281 dollars and 12 cents.

Thoughtful product curation led to higher-value purchases, with recent orders generating more items and greater commission per purchase.

ShopMy

Focused partners, outsized value

Compact ShopMy share bars showing the top five partners produced 35.6 percent of clicks, 50 percent of orders, 74.6 percent of net order volume, and 74.0 percent of commissions.
1.8× stronger conversion 2.9× more order value per order

Rachel Comey, Tibi, Aurate, Chan Luu, and Nomasei

Comparing retailer performance and commission rates helped determine where similar products should be linked to maximize affiliate value.

Final takeaway

A clearer operating system

Working with Tiffany reinforced that the strongest creative decisions aren't made in isolation. They come from combining thoughtful curation, organized systems, and performance insights to continuously improve how people discover and shop products.

Data notes

Results are reported separately by platform and reporting period. No cross-platform totals were created.

Data notes and methodology
  • Pinterest includes two estimated dates, and September is a partial month.
  • LTK uses reconciled 30-day and 90-day summaries.
  • The preceding 60 days equal the 90-day totals minus the latest 30-day totals.
  • ShopMy uses reconciled domain-level and order-level data.
  • The platform results show association, not sole causation.
Read the complete methodology