Creative strategy, from every angle
I’m Vanessa, and I’m focused on brand, consumer, and creative strategy. I know the feeling of a brand getting it right. A product, collaboration, or piece of content can feel so specific that the audience recognizes itself in it. That connection is what drew me to this work.
As brands grow, maintaining that connection becomes increasingly difficult. I believe it starts with understanding consumer preferences and behaviors, then translating those insights into strategic decisions across the brand. There should be an invisible thread connecting the product, content, collaborations, and experiences back to the people the brand is built for.
My perspective comes from both sides of the process. At Kith, I experienced firsthand how a brand maintains a distinct identity while serving a passionate customer base. In digital commerce, I saw the other side: how people discover, click, and buy online. My business education taught me to connect cultural instinct with strategy and commercial goals. Along the way, I’ve learned to move quickly from insight to execution while staying attentive to the details that shape how people experience a brand.
01
The floor
My time at Kith taught me how brands connect with consumers in real life. I saw firsthand how customers respond to products, collaborations, and service, and how strongly the in-person experience shapes their perception of a brand.
02
The screen
Working with Tiffany Wendel taught me how to turn taste into content that performs. I curate products, manage affiliate partners, and use performance data to decide what’s next, contributing to 340K+ clicks and $90K+ in orders.
03
The classroom
A BBA in Business Management and a minor in Strategic Communication, plus time in Paris studying media and trend forecasting, taught me to pair commercial thinking with a creative lens.
What's next
I’m building toward strategy roles at consumer brands, helping teams understand their audiences, make culturally informed decisions, and build deeper relationships with the people they’re for.