Creative strategy, from every angle

I’m Vanessa, and I’m focused on brand and creative strategy for fashion and lifestyle brands. I know the feeling of a brand getting it right. A product, collaboration, or piece of content can feel so specific that the audience recognizes itself in it. That connection is what drew me to this work.

As brands grow, maintaining that connection becomes increasingly difficult. I believe it starts with understanding consumer preferences and behaviors, then translating those insights into strategic decisions across the brand. There should be an invisible thread connecting the product, content, collaborations, and experiences back to the people the brand is built for.

My perspective comes from both sides of the process. At Kith, I experienced firsthand how a brand maintains a distinct identity while serving a passionate customer base. My business education taught me to connect cultural instinct with strategy and commercial goals. Along the way, I’ve learned to move quickly from insight to execution while staying attentive to the details that shape how people experience a brand.